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Search Engine Optimization & Terms
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| WHAT
IS SEARCH ENGINE? |
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The term Search
Engine is often used to describe both Directories and Search
Engines. What is directory, what is search engine and what
is the difference between them? You may get more HITS by
understanding search engines.
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Search
Engine VS Directory: |
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Search
Engine |
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Definition: |
A server or a collection of servers
dedicated to indexing internet web pages, storing the results
and returning lists of pages which match particular queries.
Also known as Spiders, robots. |
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Directory |
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A server or a collection of servers
dedicated to indexing internet web pages and returning lists
of pages which match particular queries. Directories are search
engines powered by human beings. Also known as Indexes, catalogs. |
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Search
Engine |
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Performer: |
Spiders/Crawlers (a kind of search program)
Automatically visit web pages based on spiders, also known
as crawlers, to compile listings. |
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Directory |
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Real human beings editors.
Human editors compile listings that directories have (by user
submission), be with editorial selection and categorization
process. |
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Search
Engine |
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Powers: |
By taking care in how you build your pages,
you might rank well in crawler-produced results and get the
most traffic for your E-business with the least investment
on the web. |
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Directory |
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if you get listed with the web's key directories,
then crawler-based search engines are more likely to find
your site and add it to their listings FOR FREE. |
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Search
Engine |
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Samples: |
Google, Altavista, Inktomi, FAST/AllTheWeb,
Excite, HotBot, Lycos, WebCrawler, Overture |
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Directory |
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DMOZ, Yahoo, LookSmart, About, Ask.COM,
MSN Search Index, Galaxy, HitBox, Zeal |
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WHAT
IS SEARCH ENGINE OPTIMIZATION?
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In
particular, submitting to search engines is only part of
the challenge of getting good search engine positioning.
It's also important to prepare a web site through "search
engine optimization." |
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| Search engine optimization
(also known as SEO) is the act of making a website come up
higher in the search results of major search engines. It ensures
that your web pages are accessible to search engines and focused
in ways that help improve the chances they will be found.
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| Everyone wants those
good listings. Unfortunately, your website is likely far away
from expected traffic if no proper optimization for search
engines just because the optimization of your website can
ensure that your website has all of the necessary ranking
criteria to appeal to search engines needs. |
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| That just means that
if you do not know how search engines work you may get poor
ranking in search engines or may not be listed at all. |
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| HOW
SEARCH ENGINES WORK? |
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Search engines use spiders (a kind
of search program) to visit your site. Crawler-based search
engines automatically visit web pages to compile their listings.
This means that, unlike directories, by taking care in how
you build your pages, you might rank well in crawler-produced
results. Search engines decide your website ranking by your
website relevancy --keywords relevancy. Make it search engines
friendly, just means give your website more relevancy focused
on your most important keywords. |
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| By what way Search Engines spiders
decide your relevancy? Well, it's simple, they could only
read pure text, but not beautiful frames, images, flashes
etc, and decide your ranking by what they read based on your
provided keywords from your title, description and your text
in homepage. If you give a pile of keywords but no mentioned
within those items, they would think it's a trick and give
your website a poor ranking or even kick you out. |
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HOW
TO INTELLIGENTLY OPTMIZE YOUR WEB SITE?
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The intelligent optimization
solutions Include increasing of your page density, increasing
of your link popularity, manipulation of body text, inclusion
of alt tags, inclusion of text navigation lines, layout changes
(Layers, CSS versus Tables, etc.), etc. |
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Follow these general
steps as a rule of thumb in optimizing your web site: |
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Packed
keywords with your Homepage |
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Including: repeat your keyword phrase
in your Meta title, Meta Description tags (the MOST important
thing you can do!). Search engines will add additional weight
to keywords found in the title tag, heading tags, and the
first 200 or so words of the page. (All words are generally
indexed, but those near the top will carry the most "weight").
If you include a graphic, repeat the keyword in the ALT IMG
tag. Some search engines include words they find in the ALT
IMG tag as part of their relevancy scoring system.
Repeat your keywords in the first paragraph of the page, trying
to use it naturally in at least two or three sentences near
the top. It is also the good choice to include your keywords
within one or more hyper links. To repeat your targeted keywords
with <H1> on the TOP position of your homepage is also
a good idea. |
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Create
Real content |
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As stated very clearly at a recent
search engine conference, “Content is king.” That's
the one point on which all search engines (and directories)
agree. Create REAL content on the pages that talks about the
great things about your site provides with. |
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Increase
your link popularity |
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Increasing the number of quality
links to your web site can boost your search engine ranking
and increasing traffic to your web site. Link Popularity has
become a factor that many search engines use when ranking
web pages within their indexes. Unlike search engine rankings
and paid advertising (banners, per click, etc.), traffic generated
by link campaigns can usually be counted on for years to come,
with no recurring cost. |
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Submit
to Multi-Database Pages |
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It is best to use a multiple-database
submission service to save you the time of contacting each
search service separately. |
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Avoid
site ranking killers |
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Normally, you should avoid common
site ranking killers like: having your site built in Frames,
the potential danger in scripting (i.e. Java Script), how
to overcome dynamic page barriers, link Popularity Farms,
spam avoidance and other ways to prevent your site from getting
booted from Search Engines. |
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| Intelligently optimize your pages.
And, most importantly, give the engines what they want - content-rich
information pages packed with your the first important keywords-
and they’ll likely give you what you want; top rankings
for your selected keywords! |
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OTHER
TERMS OF SEARCH ENGINES OPTIMIZATION:
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